About Us
Christensen Printing & Publishing (CPP), the parent company of Market Messenger, opened in January 2010, but the idea for the business goes back to 1976, when former owner Rod Christensen worked for Brown County Publishing in Denmark.
He learned about presses and how to rebuild them, and in 1984, he was hired by the Shawano Leader as pressroom supervisor. During his 26 years there, he advanced to production manager, general manager, commercial sales manager, and then to publisher in 2000, he left in 2009 and soon realized his dream of having his own printing & publishing company.
“I have ink in my blood, and it never went away,” he joked.
He opened shop with one rebuilt Goss offset press, believing, “Build it and they will come,” but the first two years were challenging.
Then, Charlie Harvey of Charlie’s County Market contacted him.
“He needed a way to get his store flyer out on the street — delivered,” Christensen said, so the Market Messenger was created and mailed first to 16,000 (now 25,770) households and was first run by his wife Tina Christensen.
CPP is the largest printer in the area handling large commercial jobs, small-scale printing, and advertising, specializing in four-color printing. The publications vary widely from real estate magazines and weekly newspapers to college course catalogues and grocery chain flyers. Customers mainly are in Wisconsin, Michigan and eastern Minnesota.
The five-acre company site was chosen because of its wide-open space and room for expansion, and Christensen has increased capabilities with the addition of more printing, bindery, mailing, and inserting equipment. Currently, there are three work shifts operating at times 24/7.
In February 2019 a 4,800 square foot addition and offices were added to accommodate growth.
Fast-forward to August 2021, when brothers Tom and Scott Verboncouer purchased the company with a shared vision for its future.
Tom brought a strong background in publishing, sales, and marketing throughout Wisconsin. Scott contributed extensive experience in manufacturing and operations management. Together, they saw not just a business opportunity — but a chance to strengthen a community treasure.
Recognizing the trusted foundation already built, they made the decision to invest in growth and innovation. Their goal was to expand beyond traditional print and evolve the Market Messenger into a more comprehensive local marketing platform.
Under their leadership, the company began exploring and implementing additional services, including:
• Enhanced advertising strategies
• Community-focused events and partnerships
• Digital marketing solutions for local businesses
• Integrated print and digital campaigns
Their shared belief was simple: strong local businesses create strong local communities. By combining operational discipline with marketing innovation, Tom and Scott positioned the company to serve both readers and advertisers in new and meaningful ways.
